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Vision & Mission


To be a global market leader in providing end-to-end supply chain logistics solutions. With a legacy of 64 years in India as the "preferred partner for customers”, we aim to be a leading “Indian brand with global market leadership” in the domain of supply chain and logistics. To be a market leader, we will continue to build our expertise, invest in learning, and combine it with new-age technology

Mission Statement

To be a growth and knowledge partner of our customers. We take the pain to get involved with the customer to understand their logistical challenges and offer solutions to overcome their constraints. We are a focused, organised and highly tech-oriented organisation that provides quality services and a transparent flow of information to the customer. We enable the growth of our customers, business partners, stakeholders, and people of Continental.

The Continental Values

  • Honesty is the best policy
  • Ethics – we play by the rules
  • Appreciation is the best motivation
  • Conflict Management
    • Conflicts are managed through modes of compromise, appreciation and honesty
    • Integrity in our teams helps us move forward and rise above any roadblocks.
  • Trust
    • We understand the level of trust our customers place on us with the high value merchandise and we believe in order to do a good job trust among our teams is the best way to achieve great results.
  • Transparency
    • We believe transparency in our operations and people is in itself, a major reason for our success in the field.